Sometimes a new design is a great idea, while other times, dear sweet everything even remotely holy, maybe not so much. The good news is we’re pretty sure ours falls under the former.
You can probably guess by how often I’ve been blogging lately just how much I can come up with to write about this, so instead of trying and risking humiliating failure, I will instead direct you to what our professional writing-stuff-about-stuff people had to say about it, as well as list some quotes from the key people who actually built it about why the new site is so sweet:
Colin: Development Team Lead “I like the simplified homepage experience. It directs users to our major areas of interest so they don’t get lost. I think we made a more typographically engaging website, which is easier to read and digest.”
David: Senior Designer “It’s search engine optimized, user experience driven, and pretty darn cute… it’s custom tailored for our users based on statistical analysis and client feedback, we’re deploying a strategy that has been 10 years in the making. Looking good, being seen.”
Kyle: HTML Programmer “The new site is a lot more “clean” and more focused… I think it is more engaging overall with more of a doorway into our office instead of a window peek.”
… and new individual section designs are still being added to the site, so keep checking back. Hey, we might even fix my bio pic so that I no longer appear to have lost both of my eyes and then had the side of my forehead caved in by a shovel (which I presumably couldn’t dodge due to the aforementioned eye deficit).